The Other “F” Word Key Art & Posters

creative strategycompositingkey artCreative Directionprint designSports TV Film Entertainment
Written By Michelle LeClerc

The Other F Word (2011) is a documentary that explores the transition from punk rock rebellion to fatherhood. Directed by Andrea Blaugrund Nevins, with Executive Producer Morgan Spurlock, the film follows several punk rock musicians as they navigate the challenges of raising children while maintaining their identities as musicians.

I was tasked with the film poster design in time for the SXSW film festival

2011 SXSW Film Poster Exhibition

AIGA Austin and SXSW Film set out to honor exceptional film poster design with the 2011 MOFILM Film Design Award for Excellence in Poster Design. Our poster was entered and featured in the MOFILM Film Design Awards gallery reception.

Unique Elements of Key Art Design

Compositing and Retouching

Compositing lets designers build impossible shots that combine skies, cityscapes, characters, and effects that were never captured together. Retouching fine tunes these shots. Photoshop skills like this require an abundance of time and patience, and thus are becoming less common.

Billing Block

Creating a billing block requires a mix of technical precision, design sensibility, and industry knowledge. Every name, title, and role must be spelled correctly and appear exactly as contractually required by union and studio standards while maintaining legibility and spacing consistency.

Michelle LeClerc

Michelle strives to add context and meaning to the exponentially growing world of design. Recently served as the Creative Director at Beutler Ink, a strategic creative agency specializing in research, writing, and design. Michelle has developed design and data visualization for social justice organizations like Campaign Zero, Be a Hero, and Yale’s The Justice Collaboratory and Freedom Reads. In 2017, she created the data visualization for Elizabeth Warren’s book, This Fight is Our Fight, a #1 New York Times bestseller. In 2019, on behalf of Campaign Zero, she led the data visualization for the first police scorecard in the US, which sought to identify urgent issues surrounding police accountability and propose best-practice solutions. Michelle’s commitment to quality design extends from the office to the classroom—she teaches Infographic Design at Temple’s Tyler School of Art.

www.michelleleclerc.com
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