Ocean’s Edge Resort Tiki Hut Brand System
When Ocean’s Edge Resort & Marina set out to create a dedicated identity for its on-property Tiki Hut experience (now part of Hilton), the goal was to develop a mark that felt distinct while remaining connected to the resort’s established coastal luxury positioning.
The Tiki Hut serves as a casual, social destination within the property, blending laid-back island energy with the elevated hospitality experience guests expect from the resort. The identity needed to reflect that balance: approachable and playful without feeling disconnected from the broader brand.
The Challenge
Create a logo system that could live across menus, signage, merchandise, event materials, and digital touchpoints while maintaining consistency with Ocean’s Edge’s visual language.
The Approach
The solution centered around an illustrated tiki hut silhouette that evokes movement, texture, and tropical escape.
The final identity delivered a flexible logo suite including full-color, one-color, logomark, and wordmark variations designed for real-world hospitality applications.
The Tiki Hut branding became a recognizable extension of the Ocean’s Edge experience, giving the venue its own visual presence while reinforcing the larger resort brand. The result is a system that feels relaxed, destination-driven, and unmistakably rooted in the spirit of the Florida Keys.
