Since 1904: House of the Golden Fleece
Created to commemorate over a century of craftsmanship, and photographed on site at the original factory in Ruleville, Mississippi, Since 1904: House of the Golden Fleece was conceived as both a historical archive and a brand object. It was a publication designed to honor the legacy of Isaac Spiewak & Sons through materiality, storytelling, and production detail.
Experimental Print Techniques
A major focus of the project was the cover treatment. The intention was to create a graphic that appeared almost invisible in low light, then revealed itself through reflection and movement. After extensive experimentation with gloss coatings, clear foils, and texture applications, the final solution used a custom-tinted spot varnish mixed with metallic PMS ink over a silk-coated surface.
A Rich History
The design system balanced restraint and utility with tactile refinement. A compact square format referenced archival field manuals and military issue books, while a minimal typographic palette allowed imagery and historical artifacts to carry emotional weight.
Complete Immersion
This understated approach mirrored the identity of the brand itself: durable, historic, and deeply rooted in craftsmanship rather than trend. Every production detail was designed to reinforce that philosophy, from the heavy paper stock and soft tactile finishes to the precision of the binding and printing techniques.
The final publication functioned simultaneously as a commemorative object, historical document, and brand statement. It transformed over 100 years of company history into an immersive editorial experience.
The design was featured in the popular blog highlighting excellence in printing, UnderConsideration’s FPO.
