The event graphics for Lightning in a Bottle 2016 reflected the festival’s signature blend of psychedelic art, sacred geometry, and nature-inspired symbolism. The visual identity leaned heavily into vibrant, high-saturation color palettes that communicated a dreamlike, immersive atmosphere that mirrored the festival’s ethos of art, music, sustainability, and collective experience, inviting attendees into a surreal, otherworldly environment grounded in creativity and consciousness.

My role was to design and implement key graphics and informational pieces throughout the event such as way finding graphics, wristbands, ADA Access guide, Festival Booklets, Maps, Informational kiosk posters, and stage schedules. These assets were created as environmental graphics, web graphics, social graphics, and print documents.

Print Assets

Print assets like the booklet were also translated to digital and online formats.

Wayfinding

Maps were translated to print, environmental, and digital formats for visitors so they would find their way through the event. Wayfinding graphics were essential to help orient visitors at such a large-scale event.

Michelle LeClerc

Michelle strives to add context and meaning to the exponentially growing world of design. Recently served as the Creative Director at Beutler Ink, a strategic creative agency specializing in research, writing, and design. Michelle has developed design and data visualization for social justice organizations like Campaign Zero, Be a Hero, and Yale’s The Justice Collaboratory and Freedom Reads. In 2017, she created the data visualization for Elizabeth Warren’s book, This Fight is Our Fight, a #1 New York Times bestseller. In 2019, on behalf of Campaign Zero, she led the data visualization for the first police scorecard in the US, which sought to identify urgent issues surrounding police accountability and propose best-practice solutions. Michelle’s commitment to quality design extends from the office to the classroom—she teaches Infographic Design at Temple’s Tyler School of Art.

www.michelleleclerc.com
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Power Not Persuasion Key Art & Website

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Spoonful Key Art, Postcards & Posters