Shellback Rum Campaign & Shoot Art Direction
Shellback was a designation given to sailors who cross the equator. My mission was to bring this historic rum to life with a vibrant visual campaign & photoshoot that connects the past to the present.
Shellback was a designation given to sailors who cross the equator. My mission was to bring this historic rum to life with a vibrant visual campaign & photoshoot that connects the past to the present.