Be A Hero Brand System
It was a great honor to design the branding for the Be A Hero campaign. Be A Hero is an organization that raises money to fight for accessible healthcare. It was founded by Ady Barkan, who suffers from ALS. This disease will eventually take his life. One thing Ady often said in his talks was, “I may be dying, but I’m not going quietly.” With that, he ignited a movement.
We developed an identity system around the brand to unify the design across vendors and organizations.
The system identified ways to build complimentary wordmarks for consistent campaigns. It dived into font usage, color, illustration and photography.
Then we wrapped it up in a neat package.
We compiled the system in an organized publication so brand elements could easily be accessed.
It was applied throughout the movement
I created banners, vehicle wraps, T-shirts, social graphics and more based on this robust identity system.
Real Heroes
Our healthcare system is broken, and it would take some real heroes to fix it. Good thing there were a few on hand.
