The Police Scorecard Project

We were asked to design the first police scorecard in the United States. It was created to identify urgent issues surrounding police accountability and propose best-practice solutions based on an impressive collection of data.

DATA IS ESSENTIAL

On platforms where users tend to spend just a few seconds on each piece content, conveying complicated information in a clear way is crucial. For social justice movements, sharing supporting research can inspire policy changes and prompt action. That’s where data visualization comes in. According to research complied by 3M, we can process visuals 60,000 times faster than text. They go on to say the average person only remembers about 1/5 of what they hear. Combining visuals with statistics reinforces the information, increasing retention.

ACTIVISM, DESIGN, AND DATA VISUALIZATION ARE JUST OUR CUP OF TEA

Armed with this information, we set to work on a clean, interactive design for the scorecard that was optimized for both mobile and desktop.

Images of the website on smartphones.

Police scorecard statistics on a computer screen

“Just wanted to say thank you so much for designing the Police Scorecard and making this project look so incredible! So many people have reached out saying they love the design.”

-Samuel Sinyangwe
Founder, Police Scorecard & Mapping Police Violence

The police scorecard website showing recommended policies by city based on statistical analysis.

As a result, several police chiefs ordered a review of their policing practices, and officials began adding the site’s recommended policies to their policing agendas.

Press

  • Police Scorecard Homepage for California

    ‘Police Scorecard’ raises questions about use of force and accountability in California

    LA Times

  • A close up of Statistics for the Oxnard Police Department

    A Scorecard for Police Departments

    The Atlantic

  • A close up of data visualizations from the Police Scorecard

    National database on police killings tracked 1,127 deaths last year

    The Hill