Golden Fleece Campaign
Company: Michelle LeClerc Design
Client: I. Spiewak & Sons
Creative Direction: Josh Chapman
The Golden Fleece catalog heralded the debut of Spiewak's limited edition 2008 outerwear collection. Family-owned since 1904, the collection celebrated over a hundred years of iconic style. To connect their old classics and with these new styles, as well as highlight the family connection, a theme of the family tree was used throughout all seasonal materials.