Personnel of New York Branding

Creative Direction: Michelle LeClerc
Design: Michelle LeClerc

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Personnel of New York approached Michelle LeClerc Design to create a logo system and brand guide for their new shop in the West Village. The boutique specializes in men's and women's designers from both coasts. Fashion being close to our hearts, we literally jumped at the chance. The result is a beautiful, simple system of illustrations that traslate beautifully to the facade of the building.