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Creativity Conference Inspirational Postcard

Art Direction: Michelle LeClerc
Design: Michelle LeClerc

Company: Beutler Ink

Client: MPAA

The Creativity Conference is an annual gathering that took place this year on Friday, May 2, in Washington, DC. The focus of the conference was on American creativity and innovation. It featured notable and diverse speakers such as Vice President Joe Biden and Filmmaker Morgan Superlock.

The MPAA commissioned Beutler ink to create an inspirational keepsake for the conference attendees. We visualized a beautiful quote from Maya Angelou and encouraged recipients to write what had inspired them the most on the back. The MPAA collected these cards at the conference and mailed it back to the attendees at a later time.

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