Be A Hero


& Campaign

Creative Direction: Michelle LeClerc
Design: Michelle LeClerc

Company: Chi/Donahoe + Cole/Duffey

Client: Be A Hero Fund

It was a great honor to design the branding for the Be A Hero campaign. Be A Hero is an organization that raises money to fight for accessible healthcare. It was founded by Ady Barkan, who suffers from ALS. This disease will eventually take his life. One thing Ady often says in his talks is, “I may be dying, but I’m not going quietly.” Even though travel is difficult and talking is impossible now, he continues to fight on. 

Learn more about Ady's Fight in his own words
Visit the website: