Be A Hero
Creative Direction: Michelle LeClerc
Design: Michelle LeClerc
Company: Chi/Donahoe + Cole/Duffey
Client: Be A Hero Fund
It was a great honor to design the branding for the Be A Hero campaign. Be A Hero is an organization that raises money to fight for accessible healthcare. It was founded by Ady Barkan, who suffers from ALS. This disease will eventually take his life. One thing Ady often says in his talks is, “I may be dying, but I’m not going quietly.” Even though travel is difficult and talking is impossible now, he continues to fight on.