A Perfectly Cromulent Infographic

Art Direction: Michelle LeClerc
Design: Michelle LeClerc

Strategy: William Beutler
Copywriting: Pete Hunt

Company: Beutler Ink


Beutler Ink has done the unpossible. While you let your guard down for that spilt second, they watched every single episode – and they'd do it again! Each episode has been meticulously categorized according to main character. Working with this impressive data set, we have illustrated and designed a detailed infographic showing the number of episodes that focus on each character singularly and seasonally compared to the rest of the episodes, along with some fun facts!